Social Work Essay Example Ethical issues as a social worker

Ethical issues as a social worker The ethical dilemma in the case encompasses the situation facing the social worker where he has to make a choice on what would resolve the client’s problem. The youth worker is confronted with a dilemma on whether she should let Jan commit suicide or reveal to someone else the secret. Despite the fact that the youth worker upholds confidentiality, she encounters a dilemma whether or not she should let Jan commit suicide without telling other people the problem that Jan has. The ethical dilemma can be said to involve a professional relationship between the youth worker and her client. The ethical responsibility of commitment to the client’s well being comes into play (AASW 2010, p 13). Social workers have the responsibility to promote the client’s well being, as well as the interests of the client. However, the responsibility of the social worker to the law and the society supersedes the loyalty that the social worker owes to clients (AASW 2010, p. 16). Therefore, the youth worker is torn in between reporting the matter to authorities in order to prevent the client from committing suicide or allow the client to commit suicide. The client’s right to self determination also touches on the ethical dilemma in the case. Although the youth worker should enhance the clients interests and goals, she should also prevent the act of suicide because it causes serious harm to the client. If I were the one faced with such a situation, I would have notified the relevant authorities since the social work code of conduct calls for such an action when a client threatens to harm themselves. My decision would be grounded in the belief that, although it is right to uphold the confidentiality in a professional relationship, it is illegal to let someone commit suicide with the knowledge that they wanted to do so, especially because it is a minor below the age of 18 years (Department of communities 2012,   p. 35). My personal values had an impact on the decision I could have made. I value life, and it would be contrary to my personal beliefs to let such a client commit suicide. I could have also felt guilty if the client committed suicide and yet I could have done something to prevent the situation. My professional obligations require me to act in certain ways that reflect the mission and core objectives of the social work profession. As a social worker, I should strive to enhance the well being of clients, help people to meet their basic needs. In addition, I should pay attention to the needs of the oppressed and vulnerable people. Maynard Beckett (2005, p. 52) argue that professional obligations also require that social workers place emphasis on the well being of the client and the entire society. Moreover, social workers are obliged to be attentive to forces in the environment which lead to problems in life. In my opinion, the worker was not reflective of her practice. This is because the youth worker did not portray the necessary skills in taking a stance or some orientation in solving the problem. In addition, she did not analyse, reconsider, and question experiences based on a broad context. Critical reflection can be regarded as crucial since it helps a professional to be all-inclusive while solving the client’s problems. For instance, through critical reflection, a professional makes judgment based on the broad consequences of the decision. As such, critical reflection helps a professional to factor in other factors that may affect the final decision (Bowles et al, 2006). References List Australia Association social workers (AASW 2010). Code of Ethics, Canberra, ACT. pp. 7-40. Bowles, W., Collingridge, M., Curry, S., Valentine, B. (2006). Ethical practice in social work: an applied approach, Crown’s Nest, Allen Unwin. Department of communities (2012). Child protection Act 1999, Queensland. pp. 33-42. Maynard, A. Beckett, C. (2005). Values and Ethics in Social Work: An Introduction, London, SAGE. pp. 50-58. Let Us Do It for You All we need from you is the initiative to place an order. Get to us on chat or phone and type, â€Å"write my assignment for me.† Order your assignment now.

Understanding States Rights and the 10th Amendment

Understanding States' Rights and the 10th Amendment In American government, states’ rights are the rights and powers reserved by the state governments rather than the national government according to the U.S. Constitution. From the Constitutional Convention in 1787 to the Civil War in 1861 to the civil rights movement of the 1960s, to today’s marijuana legalization movement, the question of the rights of the states to govern themselves has been the focus of the American political landscape for well over two centuries. Key Takeaways: States' Rights States’ rights refer to the political rights and powers granted to the states of the United States by the U.S. Constitution.Under the doctrine of states’ rights, the federal government is not allowed to interfere with the powers of the states reserved or implied to them by the 10th Amendment to the U.S. Constitution.In issues such as slavery, civil rights, gun control, and marijuana legalization, conflicts between states’ rights and the powers of the federal government have been a part of civic debate for over two centuries. The doctrine of states’ rights holds that the federal government is barred from interfering with certain rights â€Å"reserved† to the individual states by the 10th Amendment to the U.S. Constitution. The 10th Amendment The debate over states’ rights started with the writing of the Constitution and Bill of Rights. During the Constitutional Convention, the Federalists, led by John Adams, argued for a powerful federal government, while the Anti-federalists, led by Patrick Henry, opposed the Constitution unless it contained a set of amendments specifically listing and ensuring certain rights of the people and the states. Fearing that the states would fail to ratify the Constitution without it, the Federalists agreed to include the Bill of Rights. In establishing American government’s power-sharing system of federalism, the Bill of Rights 10th Amendment holds that all rights and powers not specifically reserved to Congress by Article I, Section 8, of the Constitution or to be shared concurrently by the federal and state governments are reserved by either the states or by the people. In order to prevent the states from claiming too much power, the Constitution’s Supremacy Clause (Article VI, Clause 2) holds that all laws enacted by the state governments must comply with the Constitution, and that whenever a law enacted by a state conflicts with a federal law, the federal law must be applied. The Alien and Sedition Acts The issue of states’ rights versus the Supremacy Clause was first tested in 1798 when the Federalist-controlled Congress enacted the Alien and Sedition Acts. Anti-federalists Thomas Jefferson and James Madison believed the Acts’ restrictions on freedom of speech and freedom of the press violated the Constitution. Together, they secretly wrote the Kentucky and Virginia Resolutions supporting states’ rights and calling on the state legislatures to nullify federal laws they considered unconstitutional. Madison, however, would later come to fear that such unchecked applications of states’ rights could weaken the union, and argued that in ratifying the Constitution, the states had yielded their sovereignty rights to the federal government. The Issue of States’ Rights in the Civil War While slavery and its abolition are the most visible, the question of states’ rights was the underlying cause of the Civil War. Despite the overarching reach of the Supremacy Clause, proponents of states’ rights like Thomas Jefferson continued to believe the states should have the right to nullify federal acts within their boundaries. In 1828 and again in 1832, Congress enacted protective trade tariffs, which while helping the industrial northern states, hurt the agricultural southern states. Outraged by what it called the â€Å"Tariff of Abominations,† the South Carolina legislature, on November 24, 1832, enacted an Ordinance of Nullification declaring the federal tariffs of 1828 and 1832 â€Å"null, void, and no law, nor binding upon this State, its officers or citizens.† On December 10, 1832, President Andrew Jackson responded by issuing a â€Å"Proclamation to the People of South Carolina,† demanding that the state observe the Supremacy Clause and threatening to send federal troops to enforce the tariffs. After Congress passed a compromise bill reducing the tariffs in the southern states, the South Carolina legislature rescinded its Ordinance of Nullification on March 15, 1832. While it made President Jackson a hero to nationalists, the so-called Nullification Crisis of 1832 reinforced the growing feeling among Southerners that they would continue to be vulnerable to the Northern majority as long as their states remained a part of the union. Over the next three decades, the main battle over states’ rights shifted from economics to slavery. Did the southern states, whose largely agricultural economy depended on slave labor, have the right to maintain the slave trade in defiance of federal laws abolishing it? By 1860, that question, along with the election of anti-slavery President Abraham Lincoln, drove 11 southern states to secede from the union. Though secession was not intended to create an independent nation, Lincoln viewed it as an act of treason conducted in violation of both the Supremacy Clause and federal law.   Civil Rights Movement From the day in 1866, when the U.S. Congress passed America’s first civil rights law, public and legal opinions have been divided on whether the federal government overrides states’ rights in attempting to ban racial discrimination nationwide. Indeed, key provisions of the Fourteenth Amendment dealing with racial equality were largely ignored in the South until the 1950s. During the Civil Rights Movement of the 1950s and 1960s, southern politicians who supported the continuation of racial segregation and enforcement of state-level â€Å"Jim Crow† laws denounced anti-discrimination laws like the Civil Rights Act of 1964 as federal interference with states’ rights. Even after passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965, several southern states passed â€Å"Interposition Resolutions† contending that the states retained the right to nullify the federal laws. Current States Rights Issues As an inherent byproduct of federalism, questions of states’ rights will undoubtedly continue to be a part of American civic debate for years to come. Two highly visible examples of current states’ rights issues include marijuana legalization and gun control. Marijuana Legalization While at least 10 states have enacted laws allowing their residents to possess, grow, and sell marijuana for recreational and medical use, the possession, production, and sale of marijuana continues to be a violation of federal drug laws. Despite previously rolling back an Obama-era hands-off approach to prosecuting violations of federal marijuana laws in pot-legal states, former Attorney General Jeff Sessions clarified on March 8, 2018 that federal law enforcement officers would go after dealers and drug gangs, rather than casual users. Gun Control Both the federal and state governments have been enacting gun control laws for over 180 years. Due to an increase in incidents of gun violence and mass shootings, state gun control laws are now often more restrictive than federal laws. In these cases, gun rights advocates often argue that the states have actually exceeded their rights by ignoring both the Second Amendment and the Supremacy Clause of the Constitution. In the 2008 case of District of Columbia v. Heller, the U.S. Supreme Court ruled that a District of Columbia law completely banning its citizens from possessing handguns violated the Second Amendment. Two years later, the Supreme Court ruled that its Heller decision applied to all U.S. states and territories. Other current states’ rights issues include same-sex marriage, the death penalty, and assisted suicide. Sources and Further Reference Drake, Frederick D., and Lynn R. Nelson. 1999. States Rights and American Federalism: A Documentary History. Westport, Conn.: Greenwood Press. ISBN 978-0-313-30573-3.Mason, Alpheus Thomas. 1972. The States Rights Debate: Antifederalism and the Constitution. New York: Oxford Univ. Press. ISBN-13; 978-0195015539McDonald, Forrest. 2000. States Rights and the Union: Imperium in Imperio, 1776-1876. Lawrence: Univ. Press of Kansas.Interposition. Center for the Study of Federalism.

Nalysing the impact of Confucianism on customer behaviour and Literature review

Nalysing the impact of Confucianism on customer behaviour and perception of western brands - Literature review Example China has about 1.3million HNW individuals making it one of the most attractive wealth management markets and thus the high street fashion brands expand to China to make profits (BBC News, 2012). Sale of goods in china is exploding despite of tax importing the Chinese market. Online consumption of western product by the Chinese consumers by 11% in the next five years or so and sales of the brands will grow by twice by about 25% a year. China is the largest consumer of Louis Vuitton and accounts for about 15% of global sales (The Economist, 2011). The Chinese market have proved to be an important market for most of the western brands as the top five most recognised brands in China are imported overseas. In the Chinese market the top brands which have successfully made are Nestle S.A, Chanel, Samsung Group, Apple Inc, Sony Corp, Nike Inc, Starbucks Corp, Canon Inc and other brands. With other western and luxury brand such as Armani, Louis Vuitton and Gucci were also reported to show hi gh in rating among the western brands. Thus it was analysed and stated that China prefers foreign brands (China.org, 2012). The continued rise of consumers in China and rising demand for western brands has proved to be helpful for the luxury sector. The Chinese market is expected to become the leader in consumption of luxury brands by the end of 2014 and contributing about 40% of growth in the next 10 years overtaking Americans and the Japanese. China is predicted to have consumers who will be able to afford luxury brands and products (Smither, 2012). Americans fast food companies such as KFC, Mc Donald’s, Dunkin Donuts have succeeded in China and it is mainly because of the brand image possessed by them of being trustworthy and healthy. According to China market research group, the consumers view these brands as healthy as the Chinese fears tainted ingredients as compared to fats. Thus it quite clear that the way the consumers based in China tends to view the brands is diffe rent from how the brands are perceived in other countries. Thus the success depends on localising the brand. One such example is of Renault, which localised it product in order to appeal to the young professionals in China. The new initiative is to become part of larger trends of retailers who are offering localised services, special products to the Chinese consumers and access the lucrative market (Train, 2011). However there have been incidents when brands have not succeeded in creating brand image for the Chinese consumers. The main reason why brands tend to fail in China is they do not adapt to the concept of localisation of the product. Groupon which happened to close 13 of its stores in China is the latest example of western internet company to fail in Chinese market. The company failed mainly because of local understanding of the consumers, arrogance, management structure were the factors lead to failure of Groupon in China. These are the four main reasons for failure of Groo pons. Arrogance Groupon used to pay highest salary based on market standard and atract5ed the top employees of its competitors. The company also assumed that this

Organizational Philosophies and Technology Paper Essay - 1

Organizational Philosophies and Technology Paper - Essay Example Setting and Managing Ethical Standards with Technology Technology is a body of knowledge organizations can use to create tools and develop skills using scientific method and material to meet an objective or solve a problem (National Institute of Health, 2011). The Diagram below illustrates the flow of technology and its use in solving problems within the organization: Diagram 1: Retrieved from http://science.education.nih.gov/supplements/nih4/technology/guide/lesson1.htmeferences Ethical issues such as trust, privacy, and the reliability of information formerly were the primary focus in discussions about ethics, however with the introduction of emerging technologies into the organizational culture new ethical issues are evolving. The discussion of ethics and technology is not merely one in which human beings are susceptible or tempted to act unethical or illegally, but is one focused on the new organizational environment emerging between human beings and robots that is creating conce rn (Santana, Vaccaro & Wood, 2010, pp. 662-663). Santana et al. make the observation that the new informational virtual environments are creating new kinds of interaction resulting in the possibility of higher risks of ethical breaches within the organization. The process of networking systems of technologies into the organizational culture directly affects behavior influencing organizational design (Santana et al., 2010). Organizations philosophies now must take into account macro-ethics that include animate, inanimate, and informational entities (Santana, Vaccaro & Wood, 2010, pp. 661-663). The new ethical environmental dimensions created by technology are changing. The environments of living and physical things including informational objects such as intelligent software, artificial agents, and robots are requiring leaders to analyze their organizational structural design and internal processes. Santana et al. uses the example of the informational exchange between human beings an d robots or â€Å"virtual entities† in which human behavior and activities are affected by decisions made by machines. As an example take for instance a supply chain system in which a machines make the decision to order supplies or materials then issues instructions to human workers to process the request (Santana et al., 2010, p. 662); the ethical issue is not that a machine made the decision but one of who should take responsibility for making the decision in the event the order is incorrect. The human response is one in which he or she simply was following the instructions and therein is the ethical issue. Scholars question how to draw the lines of responsibility in the new environments and who should make the decision to implement the boundaries created that are affecting the relational interaction between humans and machines. Shaping Organizational Culture with Technology One of the primary challenges of implementing a technology strategy into a culture is how to network the various work units, systems, and communication processes within the organizational structure. The use of technology requires a system of networks to enable organizations to connect multiple layers of knowledge and information for vertical alignment and horizontal consistency (Barrette, 2005, pp. 221-223). As a noun, â€Å"

Milk Essay Example | Topics and Well Written Essays - 3750 words

Milk - Essay Example There are various types of microorganisms that can be found in milk and related products depending on the hygiene standards followed. The microorganisms found in milk and milk related products are classified as unfavorable- ones that are responsible for causing spoilage, and favorable- ones that responsible for bringing about desired changes in the products. There are various established methods available to enumerate the type of the microorganisms present along with their quantification. To ensure that the consumer gets a safe product for consumption various bodies like the FDA and Codex have established the product regulatory standards that all the milk producers and processors are supposed to meet across the product marketing chain. 1. Bacteria - These are single celled microorganisms, normally measured in microns and one of the methods of their classification is based on the fundamental shapes that they exhibit: a. Spherical, b. rod and c. spiral. They reproduce asexually by fission and their growth phase is characterized by distinct phases: 2. Yeasts - These belong to the group of microorganisms called fungi. These are classified on the basis of morphology, cultural, sexual and physiological characters. Based on their method of reproduction, there are two forms that are of importance in the food industry. a. Budding and spore forming yeasts: These are also called as true yeasts and reproduce by producing sexual ascospores. b. Budding or Asexual yeasts: These are also called false yeasts. 3. Molds - These also belong to the class of fungi and are multi-celled and filamentous, the filaments being referred to as hypha. These too can reproduce either sexually or asexually. The sexual reproduction normally happens in the unfavorable conditions by forming spores through the process of nuclear fission, whereas the asexual reproduction happens through either fragmentation or spore production in conidia. 4. Viruses - These are intracellular parasites. They need to contact and invade an acceptable host cell to survive and replicate. Factors affecting growth As enumerated by Banwart (102-144), in any food environment, some microbial species will survive and become dominant. Organisms that lack the ability to withstand stresses induced by unfavorable environment will succumb. The conditions that affect the metabolism and multiplication of microorganisms include the following: 1. Nutrients - These are required as source of energy and for synthesis of cellular

Mahashian di hatti limited | Analysis

Mahashian di hatti limited | Analysis INTRODUCTION Mahashian Di Hatti Limited is an INDIAN manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name MDH. It specializes in several unique traditional blends of spices suitable for different recipes (Chana Masala for chickpeas, for example). The company was founded in 1919 by Mahashay Chuni Lal as a small shop in Sialkot. It has since grown in popularity all over India, and exports its products to several countries. It is associated with Mahashay Chuni Lal Charitable Trust HISTORY Mahashay Chuni Lal started the enterprise in Sialkot (now in Pakistan) on April 13, 1919. In a few years, the spices became very famous and they came to be known as Deggi Mirch Wale (the Pot Chilli People), after the name of one of their famous spice mixtures. After the partition of India, Mahashay Dharam Pal, the son of the founder, shifted to Delhi and opened up his shop at Ajmal Khan Road, Karol Bagh under the banner Mahashian Di Hatti of Sialkot (Deggi Mirch wale). The name Mahashian Di Hatti means the Shop of the Magnanimous in Punjabi GROWTH The company initially relied on hand-ground spices, but has since shifted to automated machines, with a capacity of producing 30 tonnes of packaged spices in a day. There are large fully automatic manufacturing plants at Delhi, Gurgaon (Haryana), Nagpur (Rajasthan), Ghaziabad (Uttar Pradesh) and Amritsar (Punjab). It has now a network of over 1000 wholesalers and over 4 lakh retail dealers in India. It was ranked 490th among the unlisted Indian companies in 2000-01. MDH pioneered the marketing of powdered spice mixtures in handy attractive packages. It has been co-opted as member of several committees of the Bureau of Indian Standards. In the last few years, the Exports Division of the company has started exporting the spices to several countries including UK, other European countries, Canada, United States, Japan and Switzerland FAMOUS PRODUCTS The MDH brand name is very well known throughout India. The products sold under the brand name include single spices (such as chili, coriander and turmeric) as well as blended spice mixtures. There are over 45 products available in over 100 different packages. The more famous ones are Chana Masala (for chickpeas), Sambar Masala (for Sambar), Kitchen King (for vegetables), Chunky Chaat Masala (for chaat), Garam Masala (hot spice, multi-purpose) and Chicken Masala. In addition to spices, it also manufactures incense sticks, Ayurvedic tooth powder and havan samagri, a mixture for Hindu ritual sacrifices. PRODUCTS We offer a wide and comprehensive range of products, which include: Wheat Flour SPECIES INCENSE STICKS AYURVEDIC INFRASTRUCTURE We are empowered with a state-of-the-art infrastructure, requisite technology, efficient transport facilities and superb working environment. We possess a spacious warehouse which can store large quantities of products. We are backed by a well-qualified and technical team of astute technocrats, business oriented professionals and diligent workers, who are highly experienced and have a thorough knowledge in the relevant field. The team is capable of sourcing large volumes of products to satisfy the customer demands and specifications. We possess one of Asias largest Wheat Flour Manufacturing Plant which is installed in our in-house production unit. We have the capacity to produce 3000 mt. Wheat Flour as per the European Standards on daily basis. Our wide network of distributors and suppliers are scattered all over the globe ensuring the customers of safe, smooth and punctual delivery of products. BUSINESS MISSION We will strive as a corporation,to gain trust from customers and continue to grow in strength. Make an effort on a daily basis to keep every customer satisfied,by offering every area of business, competitive products and services of superior quality thereby contributing to society. Having mutually satisfying interactions with customers through products Not being content with the present reality, continually striving for betterment and improvement, and accepting the challenge t Creating an environment in which each individual can apply their greatest strengths, an environment in which results will be evaluated correctly, and in these contexts, using our collective strengths to the fullest. Continuing to act in righteous ways, as good members of society MARKETING OBJECTIVE Strengthening brand name competitiveness With consumer requirements of tasty, safe and convenient as a basis, detailed analytical assessment of changing consumer demand is becoming vitally important in the food industry. Hereafter, in addition to guaranteeing quality and taste, MDH will analyze market data even to the extent of product quantity and shape, in hopes of predicting forthcoming trends and reflect these in the development of new products SITUATION ANALYSIS Growing interest in healthy eating and convenience has set the pace for this growth. Consumers have been boosting their consumption of whole grains. At the same time, they are buying more highly processed convenience foods like sandwiches, pizzas, and tortillas which often contain large amounts of flour. This situation reflects a turnaround in flours fortunes. . . Types of Flour Wheat flour is the primary grain product consumed in the United States. Thats apparent in the wide variety of food products prepared from flour: packaged flour for home baking, bakery mixes, breads, cakes, cookies, crackers, and pastas. Flour is also used in breakfast cereals, gravies, and soups. Overall, products classified in the bread and cake industry Roller flour mills, producing wheat products like atta, maida and suji are struggling for survival, since wheat has vanished from the markets in india such as uttar Pradesh. Many mills have closed down while others were running at less then 50 per cent of their total capacity utilisation. The total annual installed capacity of Uttar Pradesh was 40 lakh million tonne at one time. COMPETITOR ARE; Shakti bhog 10-15% market share Annapurna 40% market share Pillsbury approx 5-10% These are the competitors of MDH aata as we see Annapurna has the leading market share as number one brand so for to compete with we use latest technology so that amount of vitamins,minerals maintains a high rate. TECHNOLOGY The machines used by us is of latest technology which made good quality aata which is free from moisture,humidity contains an appropriate amount of vitamins, proteins starch carbohydrates which is useful for customer. For to satisfy the customer needs we take care so that cost reduces profit increases with quality of product. SWOT ANALYSIS The strengths, weaknesses opportunities and threats (SWOT) analysis provides a snapshot of MDH AATAinternal strengths weaknesses and external opportunities and threats. STRENGTHS 1MDH is Indias largest industry producing spices having a prestigious image in the mind of consumers. RD expenditure is very high in all other existing segments as well as for its MDH aata. Shri Dharmpal ji the Founder of MDH is extremely knowledgeable, personally and financially dedicated to making the business a success. ‘ Just In Time Production Active and committed advisory council. Well developed distribution network. WEAKNESSES Though it has considerable anecdotal information the company is lacking of marketing research. Internal dispute among its subsidiary companies OPPORTUNITIES To capture the market share as using the latest technology.. MDH which is new for Indian Flour industry Government policies like the automatic approval for FDI up to 100% Introduction of new products Online activities, online buying 6 .Easy availability of credit, lower interest rate and higher consumer confidence and gradual recovery witnessed in business cycle. THREATS The major threat comes from rich and big competitors who dominate the Indian market. From companies like Annapurna having market share more than 40% TARGET MARKET STRATEGY As MDH producing its new product that is aata so it has to target the market where he lacks .generally branded aata is purchased in urban region not in rural area.So it our target to capture the market rural as well as urban so that we cater the needs and provide satisfication to customer along with getting market share. And to provide the goods and services in the region where lacks so that market size increases. VALUE CONSIOUS Those that are looking for the ideal combination of high fuel economy and low maintenance cost in long run at an affordable price. All three groups are likely to be exposed to the same degree of outdoor and ambient advertising. It is difficult to estimate the exact size of each group, but most buyers will be a mix of all three and not only one reason will motivate a purchase. The overall size of these groups is probably fairly small and will explain why products are not more common yet. CAMPAIGN OBJECTIVES Objectives are important to clarify and set an objective set of targets that ought to be achieved by the planned actions. Objectives exist on three levels; Corporate, marketing and communication. Corporate objective can be summarized as shareholder wealth maximization and is ultimately achieved through higher profits and increased sales. Marketing objectives are the successful introduction of a Marketing communication activities are a vital part in achieving the above two and have to be Coordinated with all other company activities (production, sales, purchasing). Strengthening the relationship with the MDH brand. Increase the consideration of MDH when planning to purchase flour. The target market should be reached as fully as possible Customer and Consumers have to be made aware of a new product and its brand name. PUBLIC RELATIONS â€Å"The development and maintenance of good relationships with different public groups†. Public relations are useful because they enjoy a high credibility at a low cost, but the exact message cannot be controlled. This communication form will be of major importance for the MDH campaign as many buyers draw their information from the media. Personal selling is very important because a car is a high involvement product and affords more Conviction for purchase which is given by PS. personal selling will be carried out by the local dealers who in advance should have been trained to be familiar with the MDH Atta (dealership launch material, conferences) and its advantages and how to overcome objections. CREATIVE STRATEGY The MDH Atta offers features that no other product offers. These unique selling points should be emphasized in the promotions and any barriers to purchase are weakened at the same time (unique selling Proposition strategy). To appeal to the target market promotions should promote the car and its users to be innovative imaginative, bold, intelligent, revolutionary and pioneering. It would make sense to create different executions to target one of the three mindsets identified in the target market and emphasizing their reasons to buy and refute their individual barriers to buy. MARKETING MIX PRODUCT As product is sum total of tangible and intangible attributes including productdesign, style,size, quality, colour,brand name ,labeling etc. So we produce the product in such a way which has all the qualities so that customer takes the proper benefit. Here in case of aata we produce it in such a way so that it carry all the features of good product.. PLACE/DISTRIBUTION Place is the distribution mix. It is concerned with the smooth flow of goodsandservices from the producer to consumer by creating time, place and possession utility. It signifies two things namely physical distribution and the channels of distribution.It also includes transportation, warehousing, inventory control,wholeselling etc. So we create the utility in such a way so that there is proper distribution of goods.. PRICE Price is the value of a product expressed in terms of money.It is a matter of vital importance to the buyer or seller.Exchange of goods and services takes place when buyer is willing to purchase at the proper price. As in case of this aata we set the price in such a way so that it will low then the competitor price and it is of better quality. We set the price in such a way so that their will be proper profit margin, considering the terms of credit and other policies. PROMOTION SALES PROMOTION Monetary incentives to buy, is most effective to trigger a decision or purchase. SP is useful at the beginning of the product life cycle to increase acceptance or provoke a trial. MDH is selling the aata beneath its production cost. However an additional third party sales promotion mechanism has been put into place: Power shift, a government backed agency, To get the biggest benefit out of this MDH should advertise this fact. Otherwise SP should be used spontaneously once a slowdown in sales can be detected (PLC). ADVERTISING a paid form of non-personal mass communication from an identified sponsor, should be the major communication mix ingredient for this campaign. Advertising is controllable, but expensive esp. TV. Advertising can be used to increase awareness, create interest and inform about MDH AATA USPs. Customers or consumer are reached by placing adverts in their target media. Direct mail in the form of newsletters can useful for this campaign to create awareness (pre launch) and inform or offer of opportunity to book a test drive. MDH has already a database in place but can also buy further data. Direct mail is also important when targeting the corporate buyers and provides them with detailed information about the MDH. PACKAGING Packaging is supposed to be the fifth P in marketing. After product, price, place and promotion, packaging is the element which holds the maximum importance in the marketing of a product. As majority of the purchase decisions are made in store, we ensure that our products are attractively packed so as to capture the attention of the buyers. Our products are packaged in different quantities depending upon the different segment and market. MARKETING RESEARCH Good marketer wants insight to help them interpret past performance as well as plan future activities. They need timely, accurate and actionable information about consumers competition and their brands .they also need to make the best possible tactical decisions in the long run. Discovering a consumer insight and understanding its marketing implication can often lead to a successful product launch or spur the growth of the brand. MDHis doing extensive marketing research to understand consumers preferences and also the competitors strategies. It has a separate RD department which conducts online as well as offline surveys to know what consumers think about its offerings and what are their feedbacks The financial objective is to be financially solvent within the first two years of operation. The various expenditure on various operational activities are as follow- Online advertising; button and banner advertising on automotive websites and on online sites of target media Rs 1, 000, 000 Direct Mail news Letter Rs 500000 TV short Rs 3,00000 Print Rs 3, 00000 Outdoor RS 1, 00000 Sponsorship of MDH target group relevant events, celebrity Endorsement Sales Promotion, to be Confirmed Rs 20000000 Other: Promotions Sales Promotion Personal Dealer activity absorbed in Overheads Testing end of campaign Evaluation Rs 20000000 First year total: Rs 4,00000000.Second year total: Rs 3,00000000 .Third year total; Rs 2,000,00000 Considering the small target group of the MDH and the small projected sales figures a budget of Rs 9million over three years seems appropriate, however I would recommend reallocating the budget. That way the launch period communications can be intensified. Three years are also likely to correspond to the Product of this since car manufacturer have increased their output to keep demand high. ORGANSATIONAL STRUCTURE AND PLAN As well established company Reliance currently has many members on its staffs. However its automobile section is new. As this section matures into a stable and profitable organization the need for employees will grow. The first forseeable employee need is in the area of sales. The plan is to hire salespersons in early 2009 to allow Mr. Dharmpal ji to continue his consulting on a regular basis ,while at the same time ensuring a steady supply of for continued development efforts. To obtain the financial flexibility needed to manage its cash flow successfully the company has made contractors a significant component of its workforce SALES OBJECTIVE Sales of Rs 350,000,0 by the end of 2009,sales of Rs 1 million by the year 2011 and by the year 2013 sales of Rs 3 billion SUMMARY The recommended marketing and communications strategy that makes use of advertising, PR, new media and direct mail. Personal selling will be provided by the existing network of local dealers. Advertising will use TV, Print and outdoor media to initiate purchases. The Internet will play an important role for both advertising and direct mail, using a modern medium to underline the advanced character of this aata. However that this plan so far is only a model/ plan, and not definitive, it can and is likely to change esp. if pre or post-testing give negative results. Before realizing the proposed action a long planning period with frequent meetings of all parties is necessary to ensure the integrity and unanimous messages of the campaign. REFRENCES Financial Times 1999 2001. Various issues. Key Note. 2002. The Green Ethical Consumer. Market Assessment. Varey, Richard. 2002. Marketing Communication. London: Routledge. 4. Pickton, David and Broderick, Amanda. 2001. Integrated Marketing Communications. Harlow:Prentice Hall 5. Fitzgerald, Maureen and Arnott, David. 2000. Marketing Communications Classics. London: Business Press, Thomson Learning Westwood, John. 1990. The Marketing Plan. London: Kogan Page Limited.

How Did You Respond to a Challenge of Your Values? :: MBA College Admissions Essays

How Did You Respond to a Challenge of Your Values?    One has to understand sub-continental culture regarding marriage in order to understand this particular crisis. Marriages are classified into two groups: 'settled' marriage and 'affair' marriage. In a 'settled' marriage, the groom's family chooses the bride, and if bride's family accepts the groom, the two families get together and fix the marriage. The bride and the groom may or may not meet each other before the marriage. In an 'affair' marriage, two persons fall in love and get married, with or without the permission of their families. This is considered a social crime, and the newlyweds are forced to leave their families.    After I came back from the US, I met my sweetheart who was attending medical school. We courted each other for years, and when she graduated we figured it was time to marry. I asked my family to select the woman of my choice so as to marry the woman I love without upsetting social norms. When my mother proposed my fiancà ©e's family, her mother wanted to see me personally. I assumed she would consider me a suitable candidate for her daughter's husband since I come from a good family and since I am qualified to maintain a family. However, rather than looking for qualities in me that might make her daughter happy, she demanded that I posses an MBA degree before I marry her daughter. Apparently, all of her relatives' and friends' daughters got married to either MBAs or Ph.D.'s.    I was dumbfounded. I would have gladly given the moon to her daughter, but I was not about to earn an MBA to satisfy this woman's irrational craving.